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The Prof Z Project
The Prof Z Project
Abundance Mindset

Abundance Mindset

Zach Marshall's avatar
Zach Marshall
May 16, 2025
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The Prof Z Project
The Prof Z Project
Abundance Mindset
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Great sales and marketing tactics often rely on two things: scarcity and timing.

If something is limited, we instinctively want it more. “Only 3 left in stock” or “Offer ends soon” triggers a fear of missing out. Scarcity creates urgency—and urgency sells.

It also raises perceived value. Basic supply and demand economics: the scarcer a resource, the more …

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